You have a defined _business strategy_, **but how do you translate this to online success with a digital strategy?**

## What is _Digital Strategy_?

A _**Digital** **Strategy**_(or online strategy) is a plan that defines how you will use technology to achieve your business & marketing objectives.

Let’s say you are a business operating in the retail fashion space and you have created a basic eCommerce website to sell your merchandise. Success depends on driving users to your website with a [_well-planned digital marketing strategy_](/content/services/digital-marketing/index.html) and driving eCommerce sales with a [_website optimized for conversion_](/content/services/conversion-rate-optimization/index.html).

> Strategy is style of thinking, a conscious and deliberate process, an intensive implementation system, the science of ensuring future success.
>
> [Pete Johnson](https://www.quotes.net/quote/44379)

## How do Digital Strategies work?

Let’s say you have a **_business goal_** of selling a higher volume of products online and a set of **_marketing goals_** to help you drive this initiative. Your online strategy outlines a set of tactics and tools to help you achieve these goals. In our retail fashion example, this might translate to a social selling strategy that qualifies and directs leads to your eCommerce website with a 10% discount code.

## We help you define your Digital Strategy _._

Our strategists help clients identify digital growth opportunities and define how website design and functionality can help you achieve your goals. We create strategies that define _**how to**_ _**attract visitors to your website**_ and _**how to transform a higher percentage of these visitors into customers**_. In other words, a digital strategy most basically consists of three things:

1. [**Digital Marketing**](/content/services/digital-marketing/index.html)
2. **Social Media Strategy**
3. [**Conversion-Optimized Website**](/content/services/conversion-rate-optimization/index.html) or more basically _some method of capturing conversions_ **.**

### Digital Marketing

[Digital Marketing](/content/services/digital-marketing/index.html) is a massive umbrella term that covers a wide range of online promotional activities. Most basically we can break this into two categories: **SEO** (Search Engine Optimization) and **SEM** (Search Engine Marketing). These are the tactics you will use to drive visitors to your website.

### Social Media Strategy

Social media marketing is the practice of using social media channels to sell or promote a brand, product or service. Your social media strategy looks at how you connect with target audiences, attract followers, and ultimately convert these followers into customers.

### Conversion-Optimized Website

**A [conversion-optimized website](/content/services/conversion-rate-optimization/index.html) is your sales expert that never sleeps.** Your website shouldn’t just be a collection of content and images related to your business; it should be your online sales funnel. A conversion-optimized website guides your website visitors from **_curiosity_ to _customers_** in a short, meaningful journey. In addition to your website, you might also consider selling your products in an online marketplace such as eBay or Amazon.

## We create your online strategy with real user data.

Your users are different. A generic strategy under-serves your potential customers. We set up methods for tracking user data and goal completions then define a strategy to drive more users and increase your conversion rates.